The WebXR Device API replaces WebVR in products such as Oculus Quest, Google Chrome and Firefox browsers.
What does it do? It brings Augmented Reality under the same overarching API as Virtual Reality, opening the door to special effects like the one here (Chrome or Firefox) What does the X stand for? Nothing, it's a wildcard that stands for anything you like- its your reality after all! Maybe this will stop the tiresome debate around whether 360° Photography is counted as VR! Read more
Across all our web sites and social media we are finding that Virtual Tour engagement is consistently returning figures of 10% minimum. This is not an average; certain tours have returned figures in their thousands within hours of being made public. Our Funky Frankwell project features Virtual Tours heavily and some have registered views in the tens of thousands, in a matter of days. Read more
Action Camera company GoPro's recent decision to sunset their excellent portfolio of Panorama tools shows neatly how foolish it is to try and second guess a technology company. This post evaluates a competitor, PTGui vs Autopano Giga.
GoPro acquired acknowledged industry leaders Kolor in 2015 as part of a deliberate to move into and dominate the VR market. As part of that acquisition they got Autopano Giga and Panotour. Autopano Giga was at the time the most user friendly and fully featured panorama stitching software available. Read more
360° Virtual Tours and Panoramas provide a compelling, immersive experience that puts control in the hands of the viewer, bringing your customers into your space from the place they are most likely to make a buying decision - their own armchair.
Our Funky Frankwell project created Virtual Tours and Panoramas for a number of businesses in the Frankwell district of Shrewsbury. Through this experience we were able to refine our skills and experiment with software and hardware options to provide the highest quality panoramas on the market. Read more
Frankwell or “Funky Frankwell” as it is often referred to is a vibrant, bustling area on the north side of the Welsh Bridge in Shrewsbury. The area is gloriously down at heel, deprived of funding and support and decidedly off the tourist map, but businesses there have developed a fierce sense of independence and a valid claim to be Shrewsbury’s Cool Creative Quarter. Read more
Innovative marketing in the Property market was probably most notable back in 2000 with the widespread takeup of the internet as the primary marketing channel.
Since that breakthrough we've seen a little incremental change, e.g. HDR photography, but little to suggest the industry is about to reinvent itself. Yet looking to America, the industry is being quietly revolutionised, driven by a trend of remote purchasing. VR Technology such as Virtual Tours have facilitated the process by offering the buyer a much more realistic impression of the property than can be given by photographs and videos alone. Read more
January 8, 2018 — Comments are off for this post.
This peculiar photograph is a flattened version of a 360° Panorama I created today of our studio. 360° Panoramas & Virtual Tours are very big in Europe and America right now and we think that with recent improvements to the UK's Broadband Infrastructure that the time may be right to investigate this branch of photography/video further. Read more
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