Content Marketing with Microvideo is all the rage this year, we've been applying ourselves to seeing what works and what doesn't. This post shows what we've discovered. Read more
Branded Content is compelling content that creates an immersive experience for the consumer. Generally the content will exist on its own platform, instead of interrupting an experience on somebody else's platform like advertising. Read more
If a picture tells a thousand words, then is video at 30 frames per second a no brainer? Well it's not quite as simple as that, but 2017 is the year that brands will devote some serious attention to their content strategy for video. Read more
First published on Medium in "Thousand Words"
This article is a bringing together of several seemingly unrelated strands I have been thinking about recently. Things that I have been doing in my commercial practice and more theoretical concepts dating back to some work I did with Transmedia a couple of years ago. Read more
Content Marketing is one of the most overloaded terms in the world of Digital Marketing. Let's begin by taking a look at the difference between Content Marketing and Content Strategy and then explain how effective Content Strategies work. Read more
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