Innovative marketing in the Property market was probably most notable back in 2000 with the widespread takeup of the internet as the primary marketing channel.
Since that breakthrough we've seen a little incremental change, e.g. HDR photography, but little to suggest the industry is about to reinvent itself. Yet looking to America, the industry is being quietly revolutionised, driven by a trend of remote purchasing. VR Technology such as Virtual Tours have facilitated the process by offering the buyer a much more realistic impression of the property than can be given by photographs and videos alone. Read more